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30-Day Rethink: Ideas to MasterClass
Welcome to the 30-day Rethink: Ideas to MasterClass
Welcome and Intro to Liz (3:15)
Structure of the course (0:58)
Tips on the interface
Want to binge watch? (1:36)
Start here
Before you begin: Avatar Basics (9:36)
Module 1: Clarify your Idea
1-1 Welcome to Module 1 (1:05)
1-2 Why create a MasterClass? (1:38)
1-3 Where is your Avatar stuck? (4:09)
1-4 Choosing your Idea (7:31)
1-5 What's your Secret Agenda (7:30)
1-6 Your idea: where is your Avatar stuck? (1:35)
1-7 The MasterClass Framework (17:30)
1-8 Homework for Module 1 (2:09)
​Module 2: Structure your Idea
Released 1 week after first module
2-1 Welcome to Module 2 (1:06)
2-2 Recap of Module 1 (1:26)
2-3 Expanding your idea (15:55)
2-4 My process (7:14)
2-5 The Curse of Expert Knowledge (5:54)
2-6 How much information is 'enough'? (3:41)
2-7 How to fix too much information (2:37)
2-8 Example (2:49)
2-9 Managing visual information (2:29)
2-10 Homework for Module 2 (1:40)
Module 3: Package your Idea
3-1 Welcome to Module 3 (1:13)
3-2 Review of Framework (1:28)
3-3 Business Models (1:02)
3-4 Packaging larger programs (4:22)
3-6 Expanding your idea (5:46)
3-7 Expansion examples (3:48)
3-8 Building packaging (0:40)
3-9 Homework for Module 3 (1:04)
​Module 4: Market your Idea
4-1 Welcome to Module 4 (0:47)
4-2 Review for marketing (2:42)
4-3 The purpose of your MasterClass (3:41)
4-4 Things we're not worried about (1:22)
4-5 Your low hanging fruit (4:33)
4-6 What exactly we're interested in (2:11)
4-7 Where do they hang out? (5:01)
4-8 Who we are interested in (2:03)
4-9 Plant Seeds (5:22)
4-10 Sources for other leads (3:50)
4-11 The minimum you need to run your class (1:31)
4-12 What I did (5:25)
4-13 The unexpected upside of selling (1:12)
4-14 Homework for Module 4 (0:44)
4-15 Congratulations! (0:49)
4-7 Where do they hang out?
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